Why ‘Cavepeople’ Descended on Milan Fashion Week
Wielding clubs and draped in faux furs, a group of PETA “cavepeople” gathered at the Palazzo Morando during Milan Fashion Week’s opening day on 24 February to send the message that wearing the skins of tormented animals is positively prehistoric – and to urge Milan Fashion Week organisers, the Camera Nazionale della Moda Italiana, to ban fur from its runways.
While the rest of the fashion world rightly turns its back on fur, Milan Fashion Week remains stuck in the Stone Age, parading around skins torn from the bodies of suffering animals. We are calling on the Camera Nazionale della Moda Italiana to get with the times and ban hideously cruel fur from the runway.
Someone, Not Something
Minks purr when they’re happy, and foxes are devoted parents who will share the responsibility of raising their pups. But they get no opportunity to exhibit natural behaviours on fur factory farms.
Most animals raised and killed for fur are confined for their entire lives to filthy, cramped wire cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of extreme stress and frustration before they’re electrocuted, bludgeoned, gassed, or even skinned alive.
Animals in their natural habitats are also caught in traps for their skin. They often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.
Forward-Thinking Fashion Houses Ditch Fur
A growing list of major fashion houses – including legendary Italian names such as Dolce & Gabbana, Giorgio Armani, Gucci, and Prada – have ditched fur. Additionally, many major fashion magazines have barred fur from the pages, most recently VOGUE publisher Condè Nast.
Fur has fallen out of fashion: In the last few years, In Italy, the home of Milan Fashion Week, fur farming has been illegal since 1 January 2022.
It’s time for Milan to follow in the footsteps of the majority of other Fashion Weeks – including London, Copenhagen, Berlin, and New York – in taking the compassionate decision not to ban fur.
Tell Milan Fashion Week to ditch fur!
You can take action for animals abused on fur farms by calling on Milan and Paris Fashion Weeks to ditch fur:
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