Jeremy Clarkson’s Farm Festival Parade Disrupted by Animal Defender
Earlier today (22 May) at the inaugural Farm Fest at Stoneleigh Park in Warwickshire – attended by Jeremy Clarkson and his Clarkson’s Farm co-stars – a PETA supporter in an inflatable broccoli costume jumped in front of Jeremy Clarkson’s vehicle, running alongside the tractor parade and shouting “go vegan!” before being tackled by security.
Holding a sign reading “Support British Farmers, Eat Plants”, the protester – dubbed the “cruciferous crusader” – delivered a simple message: the future of farming must be vegan.


While Clarkson does laps on his tractor, animal agriculture is driving climate catastrophe and the violent deaths of animals. We can do better. PETA encourages everyone to spare animals and support Britain’s hard-working plant farmers by eating vegan.
Jeremy Clarkson’s Farm
Clarkson’s TV series, Clarkson’s Farm, is filmed on his Diddly Squat Farm in Oxfordshire. Clarkson’s Farm may be a reality show, but it fails to show the reality behind farming animals.
Farms exploiting animals for their meat, eggs, and milk, are a nightmare for the animals involved. Piglets’ tails may be docked without painkillers, chickens are crammed into filthy windowless sheds, and cows are forcibly separated from their beloved calves. Their lives are misery and their deaths are no better.
In the UK, around 90% of pigs are killed in gas chambers, where a high concentration of CO2 forms an acid on every wet surface it touches – like their eyes, lungs, and throats, effectively burning them from the inside out.
Other animals may be stunned with an electric current or captive bolt gun, often ineffectively on the fast-paced slaughter line, meaning it’s not uncommon for animals to be conscious while bleeding out.
Animals Are Someone, Not Something
Animals confined on farms are individuals, not commodities. Pigs, for example, have impressive problem-solving skills and can recognise faces. They also have distinct personalities and experience emotions such as joy, fear, and anxiety. They even like to decorate their homes when given the chance in sanctuaries!
Why PETA Is Calling for a Plant-Based Future
Animal agriculture isn’t just devastating for animals – it’s also a major driver of environmental destruction.
The industry contributes significantly to greenhouse gas emissions, pollution, and biodiversity loss, accelerating the climate catastrophe.
The industry contributes significantly to greenhouse gas emissions, pollution, and biodiversity loss, accelerating the climate catastrophe.
Going vegan can reduce your food-related carbon footprint by around 75%. If the whole world went plant-based, we would also free up around 75% of agricultural land.
That’s why PETA is urging a shift away from animal farming altogether – towards agriculture that supports farmers without harming animals or the planet.
Support Farmers – Choose Vegan
The broccoli action at Farm Fest is a reminder that supporting British farmers doesn’t have to mean supporting animal suffering.
Choosing plant-based foods helps spare animals, reduces environmental harm, and supports a more sustainable future for agriculture.
Anyone considering making the switch can order PETA’s free vegan starter kit for tips, recipes, and guidance.
And don’t forget to sign up to PETA’s newsletter for updates, action alerts, and more:
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