‘I Thought They Just Shaved the Sheep’: Celebs Horrified at Wool Videos

Posted by on May 30, 2023 | Permalink

“I just watched complete torture.” In a new video for PETA, celebrities react with tears and outrage to video footage from PETA exposés of the wool, mohair, cashmere, alpaca, and angora industries.

The well-loved public figures include former Love Island cast members Kady McDermott and Abigail Rawlings; reality star and content creator Shabaz Ali, aka “Shabaz Says”; The Traitors winners Meryl Williams and Aaron Evans; Married at First Sight UK star Jenna Robinson; vegan content creator Nicole Whittle; and Loaded in Paradise star Amelia Bell.

“I thought they just shaved the sheep,” says a tearful Williams in the video, while McDermott and Rawlings also start crying and Evans covers his face and proclaims, “I hate this so much!”

“To have watched people actually stand on them, to shear them until they’re bleeding, I don’t think I’ll ever be able to look at the wool industry or anything the same ever again.”
– Shabaz Ali

Which Videos Did ‘Shabaz Says’, Aaron Evans, and Others Watch?

Before their skin or hair reaches shop shelves, animals endure a life of misery, pain, frustration, and fear. PETA entities have released dozens of videos revealing the horrors inflicted on animals for clothing.

The torment shown to Abigail Rawlings, Jenna Robinson, and others is not unique; it’s routine practice. Their reactions convey how deeply disturbing these industries are, but you can see the footage for yourself in the below videos:


Workers hit, kick, and mutilate gentle sheep for their wool.


Vulnerable goats are left with bloody, gaping wounds at mohair and cashmere operations.


Pregnant, crying alpacas are tied down and mutilated.


Screaming rabbits are subjected to violent plucking, during which they are tied up and held down and their soft hair is torn out by the fistful, for angora.

Kady McDermott’s Message for Consumers

McDermott urges viewers, “Check the label,” and avoid purchasing any animal-derived clothing.

Fortunately, many top retailers offer clothing made of natural eco- and animal-friendly vegan fabrics, including organic cotton, linen, Tencel, and hemp. To help you shop vegan, we’ve put together a handy guide:

You can help stop the killing of rabbits, goats, and other animals by using our action page to let brands and organisations know they should only be using vegan material: