Take Action: Don’t Be Fooled by Humane-Washing

In just 30 seconds, you can send a clear message to key decision-makers: buzzword labels don’t protect animals.

When you see labels such as “free-range” or “ethical wool”, you’re not seeing evidence of animal welfare. You’re seeing a marketing strategy: humane-washing.

These certifications can actually make life worse for animals because they mislead consumers while animals endure terrifying lives and violent deaths for food, drinks or fashion. Ultimately, these labels are designed to ease consumer guilt, not end cruelty.

Take action today to expose humane-washing claims and join us in embracing genuinely animal-free, vegan options.

 

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Sheep Are Beaten and Kicked: Tell H&M to Stop Selling Wool!

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• Daniel Erver

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{contact_data~firstName} {contact_data~lastName} I was horrified and heartbroken to watch PETA Asia’s undercover footage from a NATIVA- and Responsible Wool Standard–certified farm, which showed workers dragging lambs away by their legs, beating sheep, and violently shearing them. Sensitive, highly social sheep were forced to watch workers pull their flock-mates – and even their babies – away from them, while others panicked and tried desperately to escape during rough shearing. Investigators documented sheep with open wounds, a lamb with a maggot-infested injury, and a sheep left limping after being roughly shorn. This farm’s certifications show that “responsible” wool standards fail to protect animals from abuse. There are many high-quality, vegan materials available. I urge H&M to stop selling wool and commit to clothing made exclusively from animal-free fabrics. Thank you for your time and attention to this urgent matter.

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You can read our full privacy policy here. You can change the way we communicate with you at any time you wish, including to reduce the number of letters we send you or to opt out of all our communications. To do so please, contact us here. Current subscribers: you’ll continue to receive e-mails unless you explicitly opt out here.

Take the Next Step 

• Spot humane-washing: Don’t be fooled by labels such as “free-range”, “ethical wool”, and “responsibly sourced”. They don’t end animal suffering. 
• Choose vegan: Leave animals off your plate and out of your wardrobe. 
• Join PETA’s Action Team: Be the first to hear about urgent campaigns and opportunities to help animals. 

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