‘Last Longer, Go Vegan’: Watch PETA’s Latest Cheeky Ad for Men
PETA’s latest ad shows how to hide an erection in style – with the message that vegans last longer.
In the video, a sharply dressed man navigates public spaces while attempting to discreetly conceal a very obvious bulge – with increasingly absurd results.
First, he becomes a “trend setter”, casually tying layers of jumpers around his waist in a way that looks fashion‑forward but clearly has another purpose. Then he adopts the guise of an “intellectual”, sitting on a park bench with legs tightly crossed, feigning deep thought. Then, as a “bouquet blocker”, he shields himself behind an enormous bunch of flowers, avoiding potential embarrassment.
Herbivores Get Harder
This video marks the latest instalment in a series of ads that challenge outdated ideas about masculinity and highlight the link between sexual health and cardiovascular health.
In one previous video, cowboys face off in a high-noon duel with an unexpected twist, and a vegan victory. Another features a fencing match where skill and stamina determine the outcome, again favouring the plant-powered participant. A third unfolds in a dojo, where strength and precision are on full display in a karate setting.
For all of them, the formula is the same: familiar “manly” scenarios are turned on their head to emphasise that strength, endurance, and performance are all enhanced by a vegan diet.
Cardiovascular health plays a key role in erectile function, and diets high in saturated fats found in animal products can contribute to narrowed blood vessels and reduced blood flow. By contrast, plant-based eating has been linked to improved vascular health – which, as the campaign cheekily suggests, has knock-on benefits.
Go Vegan Today
If you’re ready to harden up and go vegan, PETA can help you on your way. Order our free Vegan Starter Kit for tips, tricks, and advice:
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