Whitley’s Fisherman’s Bay Wins PETA Vegan Food Award for Best Vegan Fish

Whitley, Tyneside – It’s a cruelty-free catch! Whitley’s own Fisherman’s Bay has won Best Vegan Fish in PETA’s 2026 Vegan Food Awards for its NO-Fish and Chips, a vegan upgrade on a British favourite that delivers seaside satisfaction without anyone being hauled from the sea.

The image is also available here. Credit: Fisherman’s Bay.

“Fisherman’s Bay’s NO-Fish and Chips offers diners a delicious taste of the sea without harming a single fish, and is worthy of the top spot,” says PETA Vice President of Vegan Corporate Projects Dawn Carr. “PETA’s 2026 Vegan Food Awards celebrate businesses serving up delicious fare and making it easier than ever to choose foods that don’t harm animals.”

Other winners include Edinburgh business Ciao Roma, which takes Best Ice Cream for its Vegan Biscoff; Scottish brand Jarvis Pickle, which takes Best Pie for its Plant-Based Haggis Pie; Three Robins (Best Milk); The Cheese Cellar (Best Cheese); Junk Soul Smothered (Best Vegan Chicken); Beyond Meat (Best Burger); La Vie (Best Snack); THIS (Best Vegan Steak); Plantuguese (Best Vegan Egg); Tofoo & Co. (Best Hot Dog); Pixie Bakes (Best Cake); Heavenly Vegan Coffi (Best Dessert); Morso Bakery (Best Pastry); and Ombar (Best Chocolate).

Cows develop friendships over time, chickens form complex social structures, pigs recognise their own names, and fish have long memories – but the meat, egg, dairy, and fishing industries subject animals to painful mutilations, separation from their families, and slaughter. PETA notes that vegan foods have a smaller carbon footprint, while the meat and dairy industries are top producers of greenhouse gases that contribute to the climate catastrophe. Eating vegan also lowers a person’s risk of developing heart disease and certain types of cancer. PETA offers free vegan starter kits to help anyone make the switch.

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” – points out that when it comes to the ability to feel pain, hunger, and fear, a fish is a dog is a boy. For more information, please visit PETA.org.uk or follow PETA on X, Facebook, or Instagram.

Contact:

Lucy Watson +44 (0) 20 7837 6327; [email protected]

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