One of PETA’s key strategies is to get coverage of animal rights in the media. Through eye-catching demonstrations, celebrity ads and original ideas, we reach readers of major national and local papers, viewers of TV and readers of blogs.
With activities ranging from the unveiling of ads with celebrities who would “rather go naked than wear fur” to releasing footage and details of undercover investigations, PETA tells the world what happens to animals behind closed doors every day.
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