Vogue’s Owner Says No to New Fur – Here’s Why It Matters
Looks like fur is out of vogue. In a major win for compassionate fashion, Condé Nast – the media powerhouse behind Vogue, Vanity Fair, GQ, allure, and GLAMOUR – has cemented a new fur policy confirming that its publications will no longer feature new animal fur in editorial content or advertising.
“Across our titles, we do not feature new animal fur in editorial content or advertising,” it writes.
Thanks much to PETA’s work and animal defenders across the globe, fur has long been out of fashion – but this latest statement marks a nail in the coffin for the cruel industry, showing once again that fur is dead.
PETA’s History With Vogue
PETA’s iconic campaigns against the cruel fur industry were so successful – including our unforgettable “I’d Rather Go Naked Than Wear Fur” ads featuring starlets and supermodels like Pamela Anderson, Christy Turlington, Gillian Anderson, and P!ink – that countless brands dropped fur altogether. As the industry began to collapse, with top designers shedding fur and filthy factory farms shutting down at a global scale, PETA turned our attention to exposing systemic cruelty in the skins (leather), wool, and feather trades. But our campaign to get fur out of fashion magazines – and especially off the pages of Vogue – never stopped.
In 1993, PETA US occupied Vogue Editor-in-Chief Anna Wintour’s office to protest her promotion of fur, a defining moment in compassionate fashion advocacy that sent shockwaves through the industry. Over the decades that followed, we continued to call out Vogue and Wintour for glamorising cruelty, urging them to modernise and embrace innovative, sustainable, vegan materials instead of suffering.
PETA entities’ members have continued to disrupt Wintour’s public appearances – including one event where protesters unfurled a massive banner reading “Anna Wintour: Fur Shame.”
In early September 2025, PETA US wrote directly to Vogue’s new Head of Editorial Content, Chloe Malle, encouraging her to “no longer [feature] fur (of course!)” and to showcase fabulous, animal-friendly materials that inflict no pain or death. And ahead of London Fashion Week that same month, PETA Founder Ingrid Newkirk sent Wintour a luxurious scarf woven from the only acceptable animal hair to use for fashion – human hair that Newkirk had shorn from her own head – to drive home the message that no one should suffer for style.
Fur Is Dead – Now, It’s Time for Leather to Follow Suit
No one wants to be killed for their skin. Cows form lifelong friendships and mourn the loss of their loved ones. Sheep are highly social animals who form strong bonds with one another. Alligators are devoted mothers who carefully guard their eggs. Like all animals, they don’t want to suffer or be killed and turned into coats, bags, or shoes – they simply want to live.
Vegan leathers are chic, sustainable, and most importantly, they don’t harm or kill animals. Today’s innovative designers are creating gorgeous options made from pineapple leaves, mushrooms, apples, cork, and other plant-based materials – as well as durable, high-quality vegan leathers crafted from manmade and recycled fibres. Vegan clothing options are kinder and more forward-thinking than anything torn from an animal’s back.
Fashion icons like Stella McCartney have already proven that true style is animal skins-free. Now, it’s time for every publication, designer, and retailer to follow suit and leave animal skins where they belong – on the animals who were born with them.
Vegan Fashion: Your Guide to the Basics
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