Watch: Full List of PETA Christmas Adverts
When PETA released our first Christmas advert in 2022, we melted hearts all over the country with the story of young Toby the Turkey’s escape from a slaughterhouse truck. Since then, we’ve made it our mission to make the nation stop and think about who they’re eating at Christmas – and choose a vegan dinner instead.
Prepare to be moved – watch all of PETA’s Christmas adverts right here.
Toby the Turkey
The touching tale of Toby the Turkey was made in collaboration with creative agency Dream Farm. It follows a young turkey whose mother heroically saves him from an abattoir-bound lorry.
Knowing the fate that lies ahead, she seizes an opportunity to push Toby through a gap, off the truck, and out onto the road. Toby is fortunate enough to be found by a caring couple, who bring him into their home and treat him like part of the family. He settles in well – but, on Christmas Eve, he sees a TV advert depicting turkey corpses being served up for dinner. After racing around the house in a panic, he is relieved to find that his family is serving a vegan Christmas dinner.
Toby is lucky – unlike the approximately 10 million turkeys slaughtered for the Christmas period, who are raised in filthy factory farms and forced to spend their lives in agony before being strung up and having their throats cut open. Toby the Turkey is an uplifting reminder that turkeys and all other animals are sentient beings with feelings just like us and don’t belong on our plates.
Tessa the Turkey
In 2023, PETA collaborated with creative agency House 337 and Absolutely Fabulous and Chicken Run: Dawn of the Nugget star Jane Horrocks to produce Tessa the Turkey. The advert follows a turkey as she sings a modified version of Deck the Halls, in which she marvels at weird and wonderful Christmas traditions – like putting lights on houses and sending letters to Santa.
Her song is cut short when she’s seized from the street and taken to an abattoir in a lorry. She’s then placed on a production line to be killed alongside other turkeys.
This advert reminds us of the horrific reality behind traditional Christmas dinners. “I’m proud to be giving a voice to Tessa, a curious little turkey who questions why millions of birds are killed for the Christmas table each year when so many other options exist,” said Horrocks. “I hope the spot encourages kind souls everywhere to explore vegan dishes that offer some peace on Earth to animals this festive season.”
Girl and the Cow
In 2024, Girl and the Cow, created alongside Atomic London, depicted a sweet little girl playing Jingle Bells on her trumpet near a field of cows. One of the cows takes an interest in her music, and she regularly comes back to play for them.
One day, the girl brings her mother to show off her new friend. She is dismayed, however, when the cow doesn’t come when she plays, and she realises the field is empty. The cow – along with the others on the farm – is then shown being hauled onto an abattoir-bound lorry at that very moment.
Cows suffer for Christmas in a huge number of ways during the festive period and beyond. They are forced to give birth repeatedly in the dairy industry, and each time suffer the trauma of having their babies dragged from them hours after birth. They’re then milked relentlessly until eventually being sent for slaughter.
And for that beef wellington on the table? Cows are stunned with captive bolts to their heads and strung upside down by their hind legs to have their necks cut and bled out. They may be conscious for this entire process.
Christmassacre
PETA took a distinctly darker turn in 2025: highlighting the bloody truth behind every bite of a Christmas dinner containing animals.
Christmassacre was made in collaboration with advertising agency Grey London and directed by David Shane. It depicts an ordinary-looking family sitting at a dining table wearing paper crowns and Christmas jumpers as they gorge on turkey, ham, and sausages.
During their mundane conversations about family gossip, home renovations, TV shows, and the “moist” turkey, they are seemingly oblivious to the fact that their faces are being splattered in blood. At the end of the advert, the words “This Christmas, over 180 million animals will be slaughtered in the UK” appear on the screen.
Humans all over the country close their eyes to the huge suffering of animals whose corpses are carved up for Christmas dinner. As well as cows and turkeys, pigs suffer hugely in UK farms. Around 1.75 million are killed during the festive period, and mother pigs are kept in cramped cages known as “farrowing crates” for up to six weeks after giving birth. At the slaughterhouse, they are gassed to death with CO2, which causes excruciating pain. All so humans can mash them up into cancer-causing sausages and bacon.
Plan a Vegan Christmas
It’s so easy to have a cruelty-free Christmas and spare animals from this torture. Whether you’re after ready-made supermarket food, or fancy cooking a vegan dinner from scratch, we’ve got you covered.
Check out our guide for the best vegan supermarket food for 2025:
And some delicious plant-based recipes to make on Christmas Day:
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