VICTORY! Oreo and Cadbury Maker Drops Animal Testing After Successful PETA Push
In yet another sweet victory for animals, the maker of Oreo cookies, Cadbury chocolate, and other snack foods has just closed loopholes in its animal testing policy after relentless campaigning from PETA entities and more than 63,000 supporters like you.
After several meetings with PETA US, Mondelēz International has amended its public animal testing policy, which previously allowed myriad horrific and deadly experiments on animals, including one that force-fed mice human faeces.
The change means that the company’s animal testing policy will now apply to ALL TESTING. Previously, the policy applied only to products or ingredients.
Mondelēz is also deleting a major loophole that allowed testing on animals not required by law, “when it is needed to advance fundamental knowledge in nutritional science and approved non-animal methods are not available.”
That provision, which permitted Mondelēz to use animals in the force-feeding faeces experiment, is now gone.
Mondelēz’s policy change will save the lives of animals and bring the company into the fold of compassionate businesses that consumers can trust.
How We Won
PETA US uncovered Mondelēz’s “nutritional science” experiments on animals and exposed troubling loopholes in the company’s animal testing policy, which allowed:
- Force-feeding mice faeces from obese women and a diet high in saturated fat, then killing them
- Force-feeding human faeces to mice, feeding them a chemical and a diet high in saturated fat, then killing and dissecting them
- Force-feeding human faeces and glass beads to mice and feeding them a diet high in saturated fat
- Feeding rats a mixture of chips, crackers, and candies; force-feeding them glucose; and repeatedly taking their blood
PETA US purchased stock in Mondelēz and gained access to its boardroom, questioned executives directly at the annual shareholder meeting, and filed a PETA-backed shareholder resolution demanding transparency about the animals the company uses and kills.
PETA entities also released a viral social media content, organised protests outside of the CEO’s public appearances, and more. PETA UK supporters joined supporters of other PETA entities in taking more than 63,000 actions, generating the public pressure that helped secure recent meetings with Mondelēz leadership. It was there that PETA US successfully swayed the company to close the loopholes in its policy.
Help More Animals in Laboratories
The change at Mondelēz shows the power of your voice. Please use it again and TAKE ACTION below to help other animals suffering for experiments.
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