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PETA Victories

PETA Campaigns Against the Forced Swim Test

PETA Campaigns Against the Forced Swim Test

In 2025, we took huge strides towards ending horrific near-drowning experiments. The forced swim test – during which experimenters place mice and other small animals into a cylinder of water, forcing them to swim for their lives – was ditched at the University of Bristol after PETA flooded the university with more than 100,000 letters and appeals from influential celebrities and politicians. The University of Bath soon followed suit.

Putting a Stop to Mega-Farms

Putting a Stop to Mega-Farms

In our work to save animals from being abused for food, our vigorous campaigning stopped development plans for two intensive mega-farms in Norfolk, sparing around 48,000 pigs and 6.7 million birds a year from a life of misery and a terrifying death. In Suffolk, PETA helped scrap plans for a massive chicken factory farm – thanks to 24,000 compassionate supporters who urged the council not to go ahead with it. An egg farm in Maidstone was also rejected thanks to PETA and our supporters.

Restaurant Ditches Foie Gras

Restaurant Ditches Foie Gras

Following a PETA campaign, Winchester restaurant Margaux Lounge dropped foie gras from its menu, joining a growing number of UK eateries are turning their backs on this horrific ‘food’ for which ducks and geese are force-fed grain to swell their livers up to 10 times their natural size livers.

Dairy-Free Milk Gets Even More Mainstream

Dairy-Free Milk Gets Even More Mainstream

After a short-lived campaign, we successfully urged GAIL’s to stop charging extra for vegan milk. From oat flat whites to soya lattes, more people than ever are choosing cruelty-free and delicious plant milks.

Car Interiors Ditched Leather
Renault Group

Car Interiors Ditched Leather

The automotive industry’s days of using animal skin are numbered: vegan materials are kinder, more sustainable, and often far better quality. Following conversations with PETA and growing consumer demand, Renault committed to eliminating the use of animal leather interiors across its entire range of vehicles by the end of 2025. The French car company will use recycled textiles and recycled plastic waste in place of skin – signalling a new, kinder, more eco-conscious era for the company.

Exposing the Cruel Wool Industry

Exposing the Cruel Wool Industry

We’re exposing the cruelty animals endure for the fashion industry and encouraging designers and consumers to shun animal skins. In 2025, released a new exposé into farms and shearing sheds that supply ZQ-certified wool, which claims to be “the world’s most ethical wool brand,” revealing workers beating and kicking terrified sheep, stomping and standing on their necks, and violently throwing the animals down chutes.

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