After PETA US exposed how live alligators and crocodiles are sawn open on farms that supply luxury retailer Hermès in order to make products such as Kelly and Birkin bags, a curious sight has been appearing outside Hermès’ stores all around the world.

Body-painted activists, dripping with “blood”, are making a bold statement against cruel fashion and urging shoppers not to buy accessories made by abusing and killing animals. Scroll down to see the latest action!



Lisbon, 10 November 2015

Monte Carlo, 9 November 2015

Vienna, 5 November 2015

PETA Germany bring the protest to Austria’s capital!

Oslo, 24 September 2015

PETA protest Hermès Oslo Norway

Spotted in Oslo! Another “blood”-spattered “reptile” lies on the pavement outside Hermès.

Stockholm, 23 September 2015

PETA protest outside Hermes in Stockholm, Sweden over alligator and crocodile cruelty

The “reptile tour” arrives in Stockholm, Sweden!

Moscow, 21 September 2015

Brighton resident Daryna Milgevska travelled to Russia to join PETA in calling on Hermès to stop profiting from these animals’ miserable lives and deaths.

Luxembourg, 14 September 2015

Brussels, 2 September 2015

Lesley Ann Poppe joins GAIA and PETA

Belgian TV star Lesley-Ann Poppe teamed up with PETA UK and GAIA for this striking protest.

Toronto, 2 September 2015

Barcelona, 31 August 2015

Hermes Spain 2

Activists in Barcelona called on Hermès to stop profiting from these animals’ miserable lives and deaths by taking exotic skins off the shelves for good.

Hamburg, 26 August 2015

Quite a crowd turned out to see international actor Alexandra Kamp making a statment for reptiles outside the Hermès store in Hamburg!

Bern, 21 August 2015

PETA Germany brought the eye-catching demonstration to the Hermès outlet in the Swiss capital, Bern.

Mexico City, 5 August 2015

Hermes Demo Mexico City
PETA Latino made a powerful statement for reptiles on the streets of Mexico City.

Copenhagen, 3 August 2015

Denmark Hermes demo
We teamed up with Danish group Anima to draw a crowd in Denmark’s capital.

Milan, 30 July 2015

PETA supporters poses as reptile outside Hermes store in Italy

This activist caused a stir in Milan, one of the great fashion capitals of the world, by lying naked and “bleeding” outside Hermès’ store on Via Monte Napoleone.

Tokyo, 30 July 2015

PETA Asia protest against Hermes in Japan

Green-painted PETA Asia activists turn heads in Japan outside Hermès’ store in the Ginza area of Tokyo.

Berlin, 29 July 2015

PETA Germany Hermes Protest

A PETA Germany “crocodile” protests against cruel fashion on Berlin’s famous Kurfürstendamm.

Amsterdam, 22 July 2015

"We are calling on Hermès to stop profiting from these animals' miserable lives and deaths by taking exotic skins off the shelves for good."

This PETA supporter lay in a pool of “blood” outside the Bijenkorf – where Hermes sells its products – on the famous Dam Square in Amsterdam

Chicago, 21 July 2015

Dublin, 16 July 2015

Activist painted to look like reptile protests on Grafton Street for PETA This protester outside department store Brown Thomas alerts shoppers on Dublin’s Grafton Street to the grisly source of Hermès’ “luxury” accessories.

Denver, 16 July 2015


Vancouver, 10 July 2015


Paris, 2 July 2015

PETA France protest against Hermès cruelty to reptiles

PETA France embarrassed Hermès outside its store on Paris’ famous shopping street Avenue George V.

Los Angeles, 1 July 2015

In Beverley Hills, sportscaster, television personality and model Bonnie-Jill Laflin teamed up with PETA US to lend her voice – and body – to shed light on the captivity and murder of thousands of alligators who are factory-farmed for Birkin bags, belts, and watchbands sold by Hermès.

London, July 1 2015


Harriet said of her protest: “After watching PETA US’ footage showing the abuse and pain endured by crocodiles and alligators before they’re killed for Hermès, I knew I had to do something. This kind of cruelty can never be justified in the name of fashion.”

Watch the Video

PETA US’ investigator visited farms in Zimbabwe and Texas that supply crocodile and alligator skins to Hermès-owned tanneries. This is what they found: