Exciting News! TRESemmé Bans All Animal Testing Worldwide

Posted by on May 25, 2021 | Permalink

Ever wondered if TRESemmé is cruelty-free? It’s official: after working with PETA US, TRESemmé – one of the most widely recognised hair-care brands – has banned all tests on animals anywhere in the world! Compassionate shoppers everywhere can now look to it for products that are salon-tested on consenting humans but never tested on animals.

Is TRESemmé Animal Test–Free?

The PETA US Global Beauty Without Bunnies programme welcomes Unilever’s iconic professional hair-care brand TRESemmé to the list of companies that have banned all tests on animals. Now, when you search for the brand in the Beauty Without Bunnies database, you’ll spot the iconic bunny logo confirming that “[t]his company does NOT test on animals”.

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Unilever is setting a new standard: in 2018, TRESemmé’s parent company also banned all tests on animals not required by law for all of its products. The move prompted PETA US to add the consumer goods giant to the list of companies “Working for Regulatory Change”, a category that recognises businesses that test on animals only when explicitly required to do so by law, are transparent with PETA US about any tests on animals that have been conducted and why, and work diligently to promote the development, validation, and acceptance of non-animal methods.

TRESemmé joins Suave, Dove, and other major Unilever brands in giving consumers what they want: products that weren’t tested on animals.

Beauty Without Bunnies: Easily Shop Cruelty-Free!

Millions of consumers use this list of companies and brands that don’t test on animals as an essential resource when shopping for personal-care products. We want you to use it, too. Before you shop, always make sure that the products you’re choosing are from the more than 5,300 companies in the Global Beauty Without Bunnies searchable database of companies that don’t test on animals.

Do you have more questions about cosmetics testing? We’ve got you covered. Check out our new FAQ to get all the answers.

Animals in Laboratories Need Your Help

No animal deserves to suffer and be killed for the sake of lipstick or shampoo. Don’t let cosmetics tests on animals sneak in through the back door. Join us in asking the European Commission and the European Chemicals Agency to suspend all outstanding animal test requests for chemicals used exclusively as cosmetics ingredients.

Make your voice heard – take action now: