100,000 Consumers Slam Kikkoman Over Cruel Animal Tests




For Immediate Release:

16 November 2015


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA US Launches International Campaign After Soy Sauce Company Refuses to Stop Paying for Rabbits and Mice to Be Used in Deadly Experiments

London – #KikkomanKills: that’s the message of PETA US’ international boycott campaign against the soy sauce company. PETA US is calling on Kikkoman to stop using mice, rabbits and rats in cruel and pointless experiments just to try to make dubious health claims about its products.

Concerned consumers have already sent more than 100,000 e-mails, left 700 Facebook comments with thousands of “likes”, posted hundreds of tweets and made hundreds of phone calls urging Kikkoman to stop the experiments.

The international vegan-friendly chain Loving Hut – which has more than 130 locations – is urging its restaurants to stop using Kikkoman after hearing from PETA US, and several have already done so. And Kikkoman competitor San-J has confirmed to PETA US that it does not conduct any animal tests for its products.

PETA US has also created a parody of the company’s logo, and next Wednesday, naked activists will lie in pools of “bloody” soy sauce in a provocative protest outside Kikkoman’s San Francisco headquarters.


“Rabbits, mice and rats are force-fed, killed and dismembered by Kikkoman so it can try to make questionable health claims to help market its soy sauce and other products”, says PETA Associate Director Elisa Allen. “These archaic experiments are cruel, are not required by law and are irrelevant to humans, unlike modern research methods, which use human tissues and volunteers. PETA US is calling on Kikkoman to stop these cruel and pointless experiments for good.”

Many other food companies – including The Coca Cola Company, Welch’s and Ocean Spray – have established policies against funding, conducting or commissioning experiments on animals.

For more information, please visit PETA.org.uk or click here.