‘Lose the Fur’ Elisabetta Canalis’ Message to New Editor of Vogue Italia

For Immediate Release:
22 February 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


Star Joins PETA in Asking Farneti to Make Introducing a Fur Ban One of His First Decisions

London – Since Emanuele Farneti’s recent appointment as the new editor of VOGUE Italia, Elisabetta Canalis – who starred in an “I’d Rather Go Naked Than Wear Fur” campaign for PETA US – has written to him to suggest that now is the perfect time for the iconic style bible to start a new chapter and embrace the future of fashion by banning fur from its pages. While leading magazines such as British VOGUE and ELLE have shown their compassion with long-standing no-fur policies – and most cutting-edge designers, including 86 per cent of those showing at the autumn/winter 2016 London Fashion Week, don’t use fur – VOGUE Italia has yet to follow suit.

“Each fur jacket and piece of fur trim is taken from a terrified living being who was trapped in the wild … or who had a miserable life locked inside a barren wire cage before being drowned, electrocuted, poisoned, or skinned alive”, writes Canalis. “I, along with many of your readers, would love to see VOGUE Italia take a step into the compassionate future of fashion by pledging not to feature fur on its pages.”

PETA’s exposé of fur farms in so-called “Origin Assured” countries reveals that animals spend their lives confined to cramped, filthy wire cages before being electrocuted, gassed, or poisoned. In the wild, animals caught in steel-jaw traps can suffer for days from blood loss, dehydration, and attacks by predators before being suffocated or bludgeoned to death.

Many luxury designers regularly featured in VOGUE Italia – including Giorgio Armani, Stella McCartney, Vivienne Westwood, and many more – are 100 per cent fur-free.

Canalis’ letter to Farneti is available here. For more information, please visit PETA.org.uk.