On 50th Anniversary of Iconic Beatles’ Album, PETA Proclaims ‘Give Peas a Chance’

For Immediate Release:

1 June 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Group Marks Anniversary of Sgt. Pepper’s Lonely Hearts Club Band With Pro-Vegan Demonstration at Beatles Statue

Liverpool – In honour of the 50th anniversary of the release of The Beatles’ landmark album Sgt. Pepper’s Lonely Hearts Club Band, PETA activists gathered at the statue of the famous foursome holding a speech bubble saying, “Give Peas a Chance: Go Vegan.” Animal advocates also gave out copies of Paul McCartney’s PETA video documentary “Glass Walls“, in which he states, “If slaughterhouses had glass walls, everyone would be vegetarian.”

Photos are available here and here.

“PETA is urging music fans the world over to stop to consider a day in the life of animals on factory farms,” says PETA Director Elisa Allen. “Sensitive chickens, pigs, cows, and fish could really use a little help from their friends in combatting the systemic suffering, exploitation, and slaughter they face every day.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that in abattoirs, workers often cut the throats of chickens, turkeys, and other animals while they’re still conscious. On factory farms, piglets are castrated without painkillers. Sows are kept almost constantly pregnant or nursing, whilst calves born to cows on dairy farms are torn away from their mothers shortly after birth so that the milk intended for them can be sold for human consumption.

For more information, please visit PETA.org.uk.