H&M Conscious, Cassina, Philippe Starck, and Ocado Among Winners of Vegan Homeware Awards 2019

For Immediate Release:

29 May 2019


Sascha Camilli +44 (0) 20 7923 6244; [email protected]


From Apple-Leather Designer Furniture to Down-Free Bedding, PETA Launches List of Best Buys for a Beautiful, Ethical Home

London – As demand for compassionate and sustainable decor and furnishings grows – keeping pace with the skyrocketing interest in vegan living – PETA’s third annual Vegan Homeware Awards recognise this year’s top designs and innovations for a cruelty-free home.

H&M Home has won Best Wool-Free Rug for its recycled-cotton patterned rug from the Conscious collection; Weaver Green was awarded Best Wool-Free Ottoman for its Kasbah Ink Ottoman, made with recycled plastic bottles; the award for Best Feather-Free Cushion went to Hetty + Sam for its Duck Egg & Copper Cushion; Eden Perfumes nabbed the Best Vegan Candle award for its soy-wax Lime, Basil & Mandarin candle; House of Kind won the Best Wool-Free Blanket award for its handcrafted Polku Throw; The Fine Bedding Company was awarded Best Down-Free Bed Linen for its vegan Smartdown range made with recycled fibres; and The Best Companion Animal Accessory award was won by Ocado for its Scruffs Eco Donut Dog Bed from the Fetch range, made with recycled fleece.

Other winners include the luxury Italian furniture brand Cassina, which received the Collaboration Award for teaming up with design icon Philippe Starck – who created furniture using apple waste for the brand’s Croque la Pomme installation – and Dutch designer Tjeerd Veenhoven, who won the Innovation Award for a collection of beautiful vegan rugs made with palm leather.

“It’s easier than ever for compassionate consumers to adorn their abodes with beautiful, cruelty-free homeware,” says PETA Director Elisa Allen. “PETA is delighted to honour the forward-thinking companies that are meeting the booming demand for vegan decor with fashionable and functional pieces that are sure to make every space shine.”

PETA, whose motto reads, in part, that “animals are not ours to abuse in any way”, has released several exposés revealing that many animals killed for leather endure castration, branding, and tail-docking without painkillers before finally being skinned and dismembered – even while they’re still conscious. Terrified geese are painfully live-plucked for their feathers, and workers punch and kick gentle sheep and even break their necks while violently shearing them for their wool. In addition to being kinder to animals, vegan fabrics – natural or synthetic – have an environmental footprint that’s minor compared to the devastation caused by animal agriculture and the chemicals that are often necessary to prevent animal-derived materials from decomposing in people’s homes.

For more information on each category and for photos of all the winning products, please visit PETA.org.uk.