Aardman Animations Wins PETA’s ‘Company of the Year’ Award for Spotlighting That Chickens Are Personable Individuals
Aardman Animations Wins PETA’s ‘Company of the Year’ Award for Spotlighting That Chickens Are Personable Individuals
Bristol – In recognition of its role in producing the newly released film, Chicken Run: Dawn of the Nugget – which shines a spotlight on the fact that chickens are wonderful, curious individuals who want to live in peace, not be torn to pieces – Bristol-based animation company Aardman Animations has won PETA’s 2023 Company of the Year Award.
The highly anticipated and critically acclaimed sequel to Chicken Run (2000) – the award-winning film which prompted the Oscars to create an animation category – uses a lighthearted tone to expose viewers to the horrors that await chickens whose personalities are ignored and whose body parts are battered and eaten. The film follows the antics of Ginger, Rocky, and the rest of the flock as they plot to rescue their friend from a chicken farm and save her from ending up as nuggets in a bucket. In real life, chickens look out for each other, and hens are excellent mothers.
The film is sparking huge interest in vegan eating, and Aardman has already teamed up with Fry Family Food to create plant-based nuggets. The Chicken Run–branded product will be available at select supermarkets, including Tesco, throughout January to coincide with “Veganuary”.
“Kudos to Aardman for encouraging millions of children and adults to see chickens as individuals like themselves, not as body parts to be battered,” says PETA Vice President Dawn Carr. “PETA encourages everyone to run to see Chicken Run: Dawn of the Nugget – and choose delicious vegan meals that leave chickens unharmed.”
PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that chickens are smart, social, and sensitive animals who love their families. Those raised for their flesh on factory farms are routinely fed antibiotics and bred to grow so large that their legs often collapse under their own body weight. At the abattoir, they’re shackled upside down, their throats are slit, and they’re scalded in defeathering tanks – sometimes while still conscious.
The group offers a free vegan starter kit, available here. For more information, please visit PETA.org.uk or follow the group on Facebook, TikTok, X (formerly Twitter), or Instagram.
Contact:
Jennifer White +44 (0) 20 7837 6327; [email protected]
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