AlexandAlexa Under Fire for Selling Real Fur Clothing to Children

For Immediate Release:

09 November 2015


Sascha Camilli +44 (0)2078376327 ext 235; [email protected]



PETA Calls Out Online Children’s Retailer for Failure to Keep Promise to End Sale of Raccoon, Rabbit and Coyote Fur

London – Despite having promised PETA more than a year ago that it would banish real fur from its website, British children’s retailer AlexandAlexa has continued to sell fur-trimmed clothing and accessories. Growing complaints from online shoppers has prompted PETA to call on the company to make good on its previous commitment by pulling all fur from its website immediately and committing to a permanent ban.

“Children are naturally compassionate towards animals, and they would be horrified to learn that their clothes are trimmed with fur from animals who were killed in horrific ways”, says PETA Director Mimi Bekhechi. “Few things provoke more revulsion amongst shoppers than peddling the pelts of dead animals for children and newborn babies. We hope AlexandAlexa will make the right decision by removing these cruel items and join countless other ethical retailers by committing to a ban on fur.”

As documented by PETA in a recent exposé of the “Origin Assured” label – a marketing scheme set up by the fur industry itself – animals on fur farms in Europe and North America spend their lives confined to cramped, filthy wire cages before being electrocuted, gassed or poisoned. In the wild, animals caught in steel-jaw traps can suffer for days from blood loss or dehydration and are at risk of being attacked by predators. When nursing mothers are caught, they may try to chew off their trapped limb in a desperate attempt to return to their babies – who will otherwise starve to death. Those who survive will be suffocated or bludgeoned to death when the trapper returns. Endangered species, birds and even domestic cats and dogs also can fall victim to these barbaric, indiscriminate traps. You can see for yourself in this video narrated by Paloma Faith.

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