Alien Moto Cracks It With Vegan Biker Suit, Winning PETA Award
For Immediate Release:
24 May 2017
Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]
ALIEN MOTO CRACKS IT WITH VEGAN BIKER SUIT, WINNING PETA AWARD
State-of-the-Art Motorbike Suit Uses Ethical ‘Alien Skin Technology’
London – Innovative motorcycle gear company Alien Moto has won a prestigious Proggy Award from PETA for its construction of a fully vegan motorbike suit. The Proggy Awards (“Proggy” is for “progress”) recognise animal-friendly achievements in commerce and culture.
The one-piece racing suit took seven years to develop. Its breakthrough “alien skin technology” includes an anti-allergic mesh lining, exterior titanium shoulder and elbow guards, and triple-stitched seams, among other features. It’s breathable and waterproof, and it moves more freely than leather suits and provides maximum rider safety.
“Motorbike riders of all skill levels can benefit from slipping into this animal-free second skin,” says PETA Senior Manager of Corporate Projects Yvonne Taylor. “PETA is recognising Alien Moto for leading the industry and constructing a high-tech motorbike suit that protects racers without harming animals or the environment.”
PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that many animals killed for leather endure castration, branding, tail-docking, and dehorning, without painkillers, before some are skinned and dismembered alive, as shown in this video exposé of the leather industry. In addition, the global skins trade is notorious for harming the environment, from the methane emissions produced by cattle to the toxic tannery chemicals that pollute nearby water supplies.
A minimum of 5 per cent of Alien Moto’s proceeds from safety gear goes to helping injured motorcycle riders and to supporting animal-protection organisations.
For more information, please visit PETA.org.uk.