Anti-Wool Billboard Blitz Hits Dundee

For Immediate Release:

23 November 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Campaign Raises Awareness of Plight of Sheep Who Are Kicked, Punched, and Killed for Food and Fashion

Dundee – As temperatures drop, PETA’s anti-wool campaign is heating up. Using a photograph from a PETA exposé of the wool industry, the animal rights group has placed bus stop adverts across Aberdeen, Dundee, and Glasgow that show an abandoned shorn sheep who has collapsed on the floor with a seemingly broken leg, next to the words “I Don’t Belong on Your Plate or in Your Wardrobe. Choose Vegan”.

“We’re spreading the simple message that sheep are neither food nor clothing”, says PETA Director Elisa Allen. “When every single PETA exposé of the wool industry has revealed cruelty to sheep, some of whom are left with bloody wounds and broken limbs, there’s simply no excuse for anyone to choose a plate of mutton or a wool sweater.”

In the past two years, PETA – whose motto reads, in part, that “animals are not ours to wear” – has released five exposés recorded at 37 facilities on three continents, which reveal that sheep are mutilated, abused, and skinned alive – even for “responsibly sourced” wool on so-called “sustainable” farms. Shearers are often paid by volume, not by the hour, encouraging fast, violent work, and many sheep are left with gaping wounds that workers then stitch closed without any painkillers.

British wool producers subject lambs to painful mutilations – including castration without any painkillers. It’s considered normal in the wool industry for at least 4 per cent of lambs to die every spring, primarily because of lameness caused by untreated scald and foot rot (painful bacterial infections).

Once sheep are no longer wanted, they’re packed onto severely crowded lorries – often without adequate food, water, or ventilation – and taken to abattoirs, where their throats are slit.

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