Aussie Joins PETA US’ List of Cruelty-Free Brands

For Immediate Release:

20 November 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Popular Procter & Gamble Brand Bans Tests on Animals Worldwide

London – PETA US’ Beauty Without Bunnies programme is pleased to welcome Procter & Gamble’s Aussie hair-care brand to its list of companies and brands that have permanently banned all tests on animals worldwide. The well-known personal-care brand has worked with PETA US to make this compassionate choice and will soon feature the group’s cruelty-free bunny logo on it’s website and eventually on its packaging.

Aussie’s parent company, Procter & Gamble, has partnered with PETA US for many years to help end animal testing in the beauty industry around the world, leading to notable changes in regions such as China. The company is also collaborating with PETA US scientists on a variety of efforts to replace the use of animals in deadly toxicity testing. They will continue to work together to get animal testing banned globally.

“The millions of consumers who rely on the PETA US cruelty-free list will be delighted to find Aussie there,” says PETA Senior Projects and Science Policy Advisor Dr Julia Baines. “Procter & Gamble is committed to ending all animal testing, and PETA encourages other industry giants to follow its lead by embracing modern, non-animal research methods.”

“We are thrilled to be part of [PETA US’] Beauty Without Bunnies program,” says Procter & Gamble Global Beauty & Grooming Chief Communications Officer Kelly Vanasse. “Cruelty-free beauty is an important value for Aussie, both for our employees and for Aussie-lovers around the world.”

PETA – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, which is a human-supremacist worldview.

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