Banned! PETA Earth Day Ad Deemed Too Offensive for Locals

Banned! PETA Earth Day Ad Deemed Too Offensive for Locals

Glasgow – A massive Earth Day billboard from PETA urging locals to “take personal responsibility” and go vegan for the planet has been rejected out of concern that the confrontational ad would receive “too many complaints”.  If approved, the ad would have promoted emissions-slashing eating habits ahead of the United Nations’ climate change conference in Glasgow.

“The UN has stated that a global shift to vegan eating is necessary to combat the worst effects of climate change,” says PETA Senior Campaigns Manager Kate Werner. “PETA’s ad would have been a wake-up call to anyone who can look at a plate of sausage or black pudding without considering the environmental impact of these foods – or the animals who suffered for them.”

The UN states that animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions and that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”. Widespread adoption of vegan eating could cut global greenhouse-gas emissions by 70% by 2050, in addition to preventing animals from suffering on filthy farms and dying in slaughterhouses after their throats are slit.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – offers a free vegan starter kit on its website. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]