Bovine Mammary Secretions: PETA Challenges DEFRA to Label Cows’ Milk Honestly

Bovine Mammary Secretions: PETA Challenges DEFRA to Label Cows’ Milk Honestly

London – As the Department of Environment, Food and Rural Affairs considers the introduction of legislation that would limit the definition of “milk” to exclude plant-based milks – such as oat, soya, and almond milks – PETA rushed off a letter challenging the organisation to stand up for honesty in advertising by requiring cows’ milk to be labelled as what it really is: bovine mammary secretions.

“In accordance with your focus on consumer protection, the label ‘bovine mammary secretions’ should help the public understand that they are ingesting pus-filled mother’s milk from a cow,” writes PETA Vice President of Programmes Elisa Allen. “Cows aren’t the only animals who make milk for their babies, and their mammary secretions aren’t meant for humans any more than cats’ milk, rats’ milk, or bats’ milk is.”

The dairy industry’s whitewashing of its abuse of animals and its detrimental impact on the planet and human health is where consumers are truly being misled, argues PETA, pointing out that the dairy industry forcibly impregnates cows and separates them from their babies to produce a substance that makes many humans sick. It also emits massive amounts of greenhouse gases.

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes most female calves are destined for the same fate as their mothers: to be used as milk machines until their bodies give out and they’re slaughtered for cheap meat.

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Lucy Watson +44 (0) 20 7837 6327; [email protected]