Brighton Designer is Finalist in PETA Vegan Handbag Competition

For Immediate Release:
30 May 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


Group’s Contest With British Brand Wilby Seeks Stylish, Cruelty-Free Bag Design

Brighton – Local designer David Camilli has been named a finalist in PETA’s vegan handbag design competition. The contest to find the new vegan “It bag” is being run in collaboration with trendy eco-friendly accessory brand Wilby. The winning design will be chosen by model and animal rights advocate Lucy Watson and will be produced and sold by Wilby.

Camilli’s shortlisted design is inspired by Brigitte Bardot, ’50s American automobiles, and Indian culture, in which cows are sacred. “Dressing vegan is a way to live ethically,” says Camilli. “Choosing vegan fashion is a way to have beautiful things to wear without the guilt of animal suffering.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that many animals killed for leather endure castration, branding, tail-docking, and dehorning without painkillers, as shown in Stella McCartney’s shocking video exposé of the leather industry. Some are even skinned or dismembered alive. In addition, the global skins trade is notorious for harming the environment, from the methane emissions produced by cattle to the toxic tannery chemicals that pollute nearby water supplies.

Recent innovations in plant-based fabrics include grape leather, cork, waxed cotton, Piñatex (derived from pineapple leaves), and MuSkin (extracted from mushroom caps).

Most Wilby bags are made in the UK and in accordance with the company’s motto and Mahatma Gandhi’s famous saying, “There is no beauty in the finest cloth if it makes hunger and unhappiness.”

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