Broughty Ferry Native is a Finalist in ‘Great Vegan Bake-Off’ Contest

For Immediate Release:

26 September 2016

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Voting Begins to Help PETA Crown the Best Cruelty-Free Baker

Broughty Ferry – A 35-year-old sales assistant from Broughty Ferry is a finalist in PETA’s annual contest to find the best vegan baker in the UK. After much consideration – and drooling over the delectable baked goods – PETA has selected Jane Jones, whose Mirror Glazed Genoise Sponge Filled with Chocolate Mousse wowed PETA’s judges, as one of the 12 finalists. Now, the public will help PETA decide who should be crowned the 2016 Great Vegan Bake-Off champion.

A photo of Jones’ creation is available here. Photos of the other finalists and their creations can be found here.

“We were so inundated with terrific cruelty-free dishes that it was almost impossible to narrow the entries down to just 12 finalists”, says PETA’s Elisa Allen. “Jane Jones is already a winner in our eyes because she has shown that vegan baking is a piece of (egg- and dairy-free) cake!”

Eggs and dairy foods – which are high in cholesterol and saturated fat – are two of the main culprits in the UK’s obesity epidemic, which is linked to many of the country’s top killers, including heart attacks, strokes, diabetes, and cancer. Not only are plant-based meals better for our health and the planet – since livestock farming is one of the biggest contributors to climate change – they also spare millions of animals the horrors of factory farms every year.

Voting is open to the public from today until 10 October. PETA will choose the winner based on several factors, including vote count, and will announce the results on 14 October. See the full contest details here.

Jones is available for interviews. Please contact PETA to arrange one. For more information and to vote in the contest, please visit