‘Bruised’ and ‘Bloody’, Joanna Krupa Tells the Naked Truth About Wool

For Immediate Release:
2 March 2016

Jennifer White +44 (0) 2078376327, ext 222; [email protected]

Supermodel’s New PETA Campaign Shines a Spotlight on Sheep Kicked, Beaten and Killed for Jumpers, Scarves and Coats

London – Wearing nothing but special-effects make-up leaving her “battered” and “bloody”, supermodel Joanna Krupa stars in a brand-new PETA ad in which she clutches what appears to be the bleeding body of a violently sheared lamb above the words “Wool: The Naked Truth”.


In the last two years, PETA has released five exposés recorded at 37 wool industry facilities on three continents revealing that sheep are mutilated, abused and skinned alive – even for “responsibly sourced” wool on so-called “sustainable” farms. Some sheep even die from the abuse, such as one whose neck was twisted by a shearer who confessed, “I get angry”.

In an exclusive video interview with PETA US, Krupa reveals what made her decide to go wool-free: PETA US investigations into the international wool industry. “I had no idea that people were so cruel”, Krupa says. “They beat these sheep in these wool farms. Some of them get slammed, break their necks. Millions of them each year. They end up dying. They’re shearing the animals so quickly that they cut them open sometimes, and they sew them without any painkillers.”

Krupa is one of a growing list of celebrities – including Charlize Theron, Jona Weinhofen, Eva Mendes and Penélope Cruz – who’ve teamed up with PETA, whose motto reads, in part, that “animals are not ours to wear” to speak out against cruelly produced fashion.

Broadcast quality footage is available here. For more information, please visit PETA.org.uk.