‘Bruised’ and ‘Bloodied’ Models Protest Wool Industry Cruelty
For Immediate Release:
9 November 2016
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
‘BRUISED’ AND ‘BLOODIED’ MODELS PROTEST WOOL INDUSTRY CRUELTY
Nearly Nude PETA Supporters Reveal Plight of Sheep Who Are Kicked, Punched, and Killed for Wool
Liverpool – Today, passers-by in Liverpool city centre got quite an eyeful as three nearly nude PETA models body-painted to look bruised, beaten, and bloodied protested against the cruelty of the wool industry. One model covered her breasts with a “dead lamb”, while the other two held placards that read, “The Naked Truth: Wool Hurts” and “Sheep Kicked and Beaten for Wool”.
“We are in Liverpool to spread the message that sheep are not coats, jumpers, or scarves”, says PETA Director Elisa Allen. “When every single PETA exposé of the wool industry has revealed petrified sheep with bloody wounds and broken limbs, there’s simply no excuse to wear wool – especially when there are so many innovative vegan fabrics to choose from.”
PETA’s international affiliates (whose shared motto reads, in part, that “animals are not ours to wear”) have released five exposés, recorded at 37 facilities on three continents, which reveal that sheep are mutilated, abused, and skinned alive – even for so-called “responsibly sourced” wool on so-called “sustainable” farms. Shearers are often paid by volume, not by the hour, encouraging fast, violent work, and many sheep are left with gaping wounds that workers then stitch closed without any painkillers.
Video footage is available on request. For more information, please visit PETA.org.uk.