‘Bruised’ and ‘Bloodied’ Redditch Model Protests Wool Industry Cruelty
For Immediate Release:
10 November 2016
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
‘BRUISED’ AND ‘BLOODIED’ REDDITCH MODEL PROTESTS WOOL INDUSTRY CRUELTY
Nearly Nude PETA Supporter Reveals Plight of Sheep Who Are Kicked, Punched, and Killed for Wool
Redditch – Passers-by in Birmingham, Leeds, and Liverpool got quite an eyeful this week as Redditch local Loretta Hope, 25, joined two other nearly nude PETA models to highlight the cruelty inherent in the wool industry. Hope, who was body-painted to look bruised and bloodied, took to the streets while holding a sign that read, “Sheep Kicked and Beaten for Wool”. Another model covered her breasts with a “dead lamb” and the third held a placard that read, “The Naked Truth: Wool Hurts”.
“I wanted to spread the message that sheep are not coats, jumpers, or scarves”, says Hope. “When every single PETA exposé of the wool industry has revealed petrified sheep with bloody wounds and broken limbs, there’s simply no excuse to wear wool – especially when there are so many innovative vegan fabrics to choose from.”
PETA’s international affiliates (whose shared motto reads, in part, that “animals are not ours to wear”) have released five exposés, recorded at 37 facilities on three continents, which reveal that sheep are mutilated, abused, and skinned alive – even for so-called “responsibly sourced” wool on so-called “sustainable” farms. Shearers are often paid by volume, not by the hour, encouraging fast, violent work, and many sheep are left with gaping wounds that workers then stitch closed without any painkillers.
Hope is available for interviews. For more information, please visit PETA.org.uk.