Butlin’s Wins PETA Holiday Award to Celebrate Animal-Friendly Transformation and Top Vegan Offerings

Butlin’s Wins PETA Holiday Award to Celebrate Animal-Friendly Transformation and Top Vegan Offerings

London – Butlin’s, the “home of entertainment”, is the inaugural recipient of a PETA Holiday Award, given to the holiday company to celebrate a new animal-friendly era.

From 2022, all activities and shows across the three Butlin’s resorts will be animal-free. With a host of incredible new live shows and a wide selection of delicious vegan dishes added to menus that are sure to delight everybody, Butlin’s certainly provides food for thought when considering where to book your holiday this year.

Exclusive to Butlin’s, the roarsome new Animals vs Dinosaurs stage show features an animatronic T-Rex, Stegosaurus, giraffe, and 13 other lifelike animals. The show includes music, special effects, and lots of laughs to entertain and educate children about protecting the natural world. Alongside this new show are plenty of activities to keep the family busy, including water slides and exciting pools, thrilling fairground rides, and exclusive entertainment with the best headline acts for all ages to enjoy.

Millions of UK families are eating more vegan foods for animal welfare, health, and environmental reasons. A survey by BBC Good Food showed that 21% of children from 5 to 16 years old are vegan or vegetarian and an additional 36% are interested in becoming so. Butlin’s has adapted with the times – from just three vegan options on the menu in 2019 to over 100 today. The numerous resort restaurants offer a variety of dishes, including a vegan cooked breakfast, mushroom and red wine pie, and dairy-free cinnamon cheesecake with strawberry sauce.

“PETA applauds Butlin’s for offering spectacular and educational animal-free entertainment,” says PETA Corporate Projects Manager Dr Carys Bennett. “And with a wonderful choice of vegan options, Butlin’s has become a top holiday destination for modern families. We encourage all other holiday and tourist destinations still exploiting animals to follow Butlin’s lead.”

Jon Hendry Pickup, managing director of Butlin’s, says, “We’re delighted to receive the inaugural PETA Holiday Award. For several years now, we’ve been developing shows that bring the wow factor without using live animals. Guest feedback has been fantastic, and we can’t wait for Animals vs Dinosaurs to take to the stage in 2022. Our shows aren’t the only new thing this year. Delicious new vegan options can be found in all retail restaurants and buffets at the resorts and we’re always looking to expand our offering.”

PETA – whose motto reads, in part, that “animals are not ours to use for entertainment” – notes that animals exploited at tourist attractions often endure the misery of confinement, separation from their families, and forced interactions with humans. The group encourages the public to visit only attractions that do not use animals in performances or encounters or for any other entertainment purposes.

For more information, please visit PETA.org.uk or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]