Canada Goose Changes Marketing Claims After PETA US Complaint

For Immediate Release:

2 August 2019


Sascha Camilli +44 (0) 20 7923 6244; [email protected]


Company No Longer States That Its Standards ‘Ensure’ That Its Suppliers Don’t Abuse Animals

London — After a PETA US complaint prompted a Federal Trade Commission (FTC) investigation into Canada Goose’s advertising practices, the retailer stopped claiming that its standards “ensure” that its suppliers don’t abuse animals. Shortly after the changes were reported, the company’s stock fell 4.7%.

The company has also removed from its website its “down traceability” video featuring a former supplier whose workers were caught in a PETA US video herding geese into piles (in which some suffocated), stepping on panicked birds, carrying their heavy bodies by their necks, and cramming them into densely packed cages.

“Canada Goose has no right to claim transparency while concealing from customers that its standards are so lax that they would allow coyotes with lacerations and broken bones to languish in traps for days before trappers shoot them to death,” says PETA Director Elisa Allen. “PETA urges shoppers to look beyond Canada Goose’s humane-washing and see the suffering in the stitches of its coats.”

Coyotes trapped for Canada Goose’s fur trim can lawfully suffer with a broken leg, lacerations, or a haemorrhage for up to 72 hours before trappers return – and this practice is consistent with the company’s trapping standards. Then, the trappers may bludgeon or shoot them to death. Trapped mothers desperate to get back to their starving babies have even attempted to chew off their own legs to escape.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is the human-supremacist belief that other species are nothing more than commodities. For more information, please visit