Charred Lorry Carrying Milk Prompts PETA ‘Spilled Milk’ Billboard

Charred Lorry Carrying Milk Prompts PETA ‘Spilled Milk’ Billboard

Buckinghamshire – Following reports that a lorry carrying 8,000 litres of milk caught fire on Monday (26 April) – spilling 3,000 litres of milk onto Buckinghamshire’s M40 motorway – PETA plans to put a new twist on an old adage with a billboard that shows a calf covered with filth beside the words “Spilled milk is worth crying over.”

The group is liaising with outdoor advertisers to display the billboard near the site of the fire in the hope of reaching motorists with the ad’s message: “Calves are torn away from their mothers so that humans can steal their mothers’ milk. You can help them by going vegan.”

“Every drop of milk spilled on the motorway was made by gentle, loving mother cows for the babies who are taken from them,” says PETA Senior Campaigns Manager Kate Werner. “PETA’s billboard encourages everyone to make a difference for these animals by choosing healthy and humane vegan milk instead.”

Cows used for dairy are artificially inseminated, and their calves are taken from them shortly after birth so that their milk can be sold and consumed by humans instead. Male calves, who are considered a by-product by the dairy industry, may be shot in the head soon after birth or sentenced to a short, miserable life before being killed and carved up as veal. Most female calves are destined for the same fate as their mothers: used as milk machines until their bodies give out and they’re slaughtered for cheap meat. Non-dairy milks are better for animals and contain none of the artery-clogging animal fat and cholesterol of cows’ milk.

The high-resolution image is available here. PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – offers a free vegan starter kit on its website.

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Jennifer White +44 (0) 20 7837 6327; [email protected]