Chi Chi London Cuts Ties With Grand National After PETA Appeal

Chi Chi London Cuts Ties With Grand National After PETA Appeal

London – After hearing from PETA and 31,000 of the group’s supporters, fashion brand Chi Chi London has withdrawn its support for the 2022 Grand National, the most dangerous horse race in the UK, after promoting and sponsoring its “Ladies Day” event from 2019 to 2021.

“Catastrophic injuries are the only sure bets for the Grand National,” says PETA Director Elisa Allen. “Hats off to Chi Chi London for distancing itself from this deadly race in which horses are pushed to – and sometimes past – their breaking point.”

It’s a national disgrace that 29 Grand National–related horse deaths have occurred since 2010. Horses used for racing often die of fatal injuries such as broken backs or are killed after sustaining broken legs. Horses who survive end the race sweating, exhausted, and often injured.

At the end of their racing days, horses are often discarded like used betting slips – dumped with rescue charities, shot at stables, or sold to be slaughtered for their flesh. Last year, “The Dark Side of Horse Racing” on BBC One’s Panorama revealed that thousands of horses formerly used for racing in the UK and Ireland are sent to the abattoir every year. PETA has exposed that some horses endure a terrifying journey to South Korea to be violently killed for meat.

PETA – whose motto reads, in part, that “animals are not ours to use for entertainment” – opposes speciesism, a human-supremacist worldview. For more information on the group’s newsgathering and investigative reporting, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]