Chlorinated Chicken Row Prompts Full-Page PETA Ad: ‘Eat Clean: Eat Vegan’

For Immediate Release:

31 July 2020


Jennifer White 44 (0) 20-7837-6327; [email protected]

Chlorinated Chicken Row Prompts Full-Page PETA Ad: ‘Eat Clean: Eat Vegan’

New Advert in The Daily Mirror Blasts Cruel, Filthy Meat Industry

London – In response to the hypocrisy of several supermarket chains, which are reportedly refusing to stock chicken imported from the US that was washed in chlorine, PETA has placed a full-page ad in today’s edition of The Daily Mirror reminding people that the birds crammed into the UK’s filthy, waste-filled factory farms are pumped full of antibiotics in an effort to reduce incidences of disease, an inevitable consequence of the unsanitary conditions they’re forced to live in. The ad – which was rejected by The Daily Telegraph for being too “severe” for its readership – urges, “No one needs meat. Eat clean: eat vegan.”

“We hope this ad will help people connect the dots and realise that wherever it originates, meat from all chickens is terrible for our health,” says PETA Senior Campaigns Manager Kate Werner. “In addition, every chicken breast or wing represents the pain and suffering of a gentle bird who was kept in abysmal conditions and violently killed.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that the meat industry not only is a living hell for chickens and other animals but also creates a perfect breeding ground for infectious diseases. When animals are crammed together on crowded, faeces-ridden farms, transported in filthy lorries, and slaughtered on killing floors soaked with blood, urine, and other bodily fluids, deadly pathogens emerge and can spread from animals to humans.

PETA opposes speciesism, a human-supremacist worldview. The group offers a free vegan starter kit, available here, full of recipes, tips, and more. For more information, please visit