Cooper’s Hill Cheese-Rolling Due Vegan Upgrade, Says PETA

Cooper’s Hill Cheese-Rolling Due Vegan Upgrade, Says PETA

Gloucestershire – A wheel of cheese will soon go barrelling down Cooper’s Hill for the annual Cheese-Rolling and Wake, but PETA wants the event’s organisers to roll out a vegan round to replace the usual Double Gloucester. So in a letter sent to the “cheese-rollers”, PETA offers to secure a plant-based wheel for the May 29 event, promising that a soy-, oat-, or nut-based option would spin just as fast, without leaving behind a trail of cruelty and environmental destruction.

“Cows are gentle, intelligent animals who, when given the chance, will nurture their young and form lifelong friendships with one another – pleasures denied them on dairy farms,” writes PETA Vice President of Vegan Corporate Projects Dawn Carr. “We hope you’ll agree it’s time to cheese the day with a new, cruelty-free cheese wheel, ensuring the only ones who may be hurt are the willing participants.”

Cows used for dairy are artificially inseminated (i.e. raped): workers insert an arm into the cow’s rectum and a metal rod into her vagina to deliver semen. After giving birth, the mother’s beloved calves are taken away so that the milk meant to nourish them can be used for cheese and other dairy products, and she will be sent to slaughter once her body is worn out by repeated pregnancies.

In addition to saving nearly 200 animals every year, each person who goes vegan helps fight the climate catastrophe: researchers at the University of Oxford found that each person who goes vegan lowers their food-related carbon footprint by up to 73%, making it the single biggest way to reduce one’s negative impact on the planet.

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” and which opposes speciesism, a human-supremacist worldview – offers a guide to vegan cheese and a free vegan starter kit. For more information, please visit or follow the group on Facebook, TikTok, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]