Cosmetics Testing Ban Anniversary Prompts PETA Celebrity Ad Relaunch As Animals Continue to Die

Cosmetics Testing Ban Anniversary Prompts PETA Celebrity Ad Relaunch As Animals Continue to Die

London – Today, PETA is marking the eighth anniversary of the EU ban on testing cosmetics on animals by relaunching anti–animal testing ads starring Kimberly Wyatt, Jessica-Jane Stafford (née Clement), Stephanie Pratt, and Dave Navarro.

PETA is dusting off the ads – which were all released before the ban came into force on 11 March 2013 – because despite it, thousands of rats and rabbits are still being tormented in cosmetics ingredient tests under industrial chemicals legislation.

By allowing tests on animals for cosmetics ingredients, authorities are undermining the purpose of the ban – to ensure that animals no longer suffer and die for the sake of cosmetics.

“We never imagined that we’d still be fighting the same fight eight years after force-feeding, killing, and dissecting rabbits and other animals in cosmetics tests was banned,” says PETA Science Policy Manager Dr Julia Baines. “Regardless of the location or purported purpose of testing, the best way to be sure animals weren’t tormented for our shampoo or toothpaste – including in the UK – is to stick to the brands on the PETA US ‘Beauty Without Bunnies’ list.”

A single test for a cosmetic ingredient can involve hundreds of rabbits, some of whom will be force-fed a cosmetics ingredient throughout pregnancy before they and their unborn offspring are killed and dissected.

PETA – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on FacebookTwitter, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

#