Discovery Of Human Body Parts In Dublin Waste Plant Prompts Provocative Vegan Billboard

For Immediate Release:

7 August 2014

Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

PETA Reveals Ad Showing Human Leg Served on Plate to Remind Dubliners That All ‘Meat Is Murder’

Dublin – PETA is negotiating with local advertisers to place a thought-provoking new billboard in Dublin that shows a severed human leg on a plate. The billboard comes as gardai investigate the discovery of human body parts, including a leg, at the Thorntons Recycling plant in west Dublin. While people are understandably horrified by the idea of finding dismembered human remains, PETA is hoping that some good might come from pointing out that murder – no matter the victim – is wrong.

The group aims to demonstrate that everyone is made of the same flesh, blood, bone and emotions and that every living being deserves respect. Cows, chickens and pigs also value their lives. PETA points out that eating meat is eating a corpse.

“We are challenging people to look into their souls and consider embracing a truly non-violent vegan diet”, says PETA’s Yvonne McNulty-Taylor. “Maybe this tragedy will cause people to think about where their meat comes from every time they sit down to eat.”

On today’s factory farms, chickens, pigs, cows and other animals are routinely mutilated without any painkillers, and they are confined to filthy, crowded conditions for their entire lives. At the abattoir, animals are often scalded, skinned or dismembered while they are still conscious.

To view a copy of the billboard, click here. For more information or to order a free vegan starter kit, please click here or visit