Dublin Rejects PETA’s ‘If You Wouldn’t Eat Your Dog’ Christmas Billboard

For Immediate Release:

14 December 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Ad Companies Refuse to Run Ad Urging Compassion for Turkeys During Holiday Season

Dublin – A PETA ad that ran on London buses last Christmas won’t appear in Dublin anytime soon. That’s because transit and billboard companies in Ireland have rejected the advert – which shows a dog’s collar slathered with gravy on a plate next to the words “If You Wouldn’t Eat Your Dog, Why Eat a Turkey? Go Vegan” – on the grounds that, as one representative wrote, it’s “likely to cause grave or widespread offence”.

“What’s offensive is to kill gentle birds – who have the same capacity to feel pain as the dogs we share our homes with – for a fleeting moment of taste”, says PETA Director Elisa Allen. “PETA is urging people around the world to extend the holiday spirit of giving to all animals by choosing delicious, cruelty-free vegan meals.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that in nature, turkeys are protective and loving parents as well as spirited explorers who can climb trees and run as fast as 40 kilometres per hour. In the wild, they can live for up to 10 years, but those killed for food are normally slaughtered at between 12 and 26 weeks of age. The young birds are often hung from metal shackles by their feet and dragged through an electrified bath that can cause full-body tremors. Many are still conscious when their throats are slit and they’re placed into scalding-hot water to remove their feathers.

For more information as well as free vegan Christmas recipes, please visit PETA.org.uk.