Dunvegan – or ‘Govegan’? PETA Asks Scottish Castle to Make a Change

For Immediate Release:

9 August 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


New Name Would Encourage Healthy, Humane, and Eco-Friendly Plant-Based Meals

Dunvegan, Isle of Skye – PETA sent an unusual suggestion to Scotland’s Dunvegan Castle this morning: become the world’s first vegan castle, complete with a name change to GoVegan Castle.

In the letter, PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that GoVegan Castle would tap into the growing interest in going vegan, which is at an all-time high in Scotland. Requests from Scots for PETA’s free vegan starter kit are up 223 per cent, and research from Mintel shows that 20 per cent of 16- to 24-year-olds in the UK have embraced plant-based eating.

PETA’s suggested logo can be seen below.

Govegan Castle Logo

“By offering vegan food at its café and famous ice-cream trike, GoVegan Castle would make a name for itself as a progressive international holiday destination”, says PETA Manager of Special Projects Dawn Carr.”PETA stands ready to help Scotland’s oldest continually occupied castle become a one-of-a-kind steward for animals, the environment, and human health.”

Vegans are less likely than meat-eaters to suffer from heart disease, strokes, diabetes, cancer, and obesity. What’s more, every person who goes vegan saves up to 100 animals every year from daily suffering and a terrifying death in the meat, egg, and dairy industries. Vegan meals are “greener”, too, as animal agriculture is a leading contributor of the greenhouse-gas emissions that cause climate change.

Just last year, Edinburgh nabbed PETA’s title of the UK’s Most Vegan-Friendly City – an accolade won by Glasgow in 2013. Edinburgh boasts more than 20 vegan-friendly restaurants, many of which dish up plant-based twists on traditional Scottish fare, including vegan haggis.

Read PETA’s letter to Chief Hugh Magnus MacLeod of MacLeod, Dunvegan Castle, here. For more information, please visit PETA.org.uk.