Easter Gift for Fur-Free Designers: Vegan Chocolate Bunnies!

For Immediate Release:

23 March 2016


Sascha Camilli +44 (0) 20 7837 6327, ext 235; [email protected]


PETA Follows Up on Research Revealing Declining Use of Fur at London Fashion Week

London – PETA’s recent poll of every single designer featured during London Fashion Week determined that 86 per cent did not use fur in their 2016 autumn/winter collections – and those compassionate fashionistas will receive vegan chocolate bunnies and chicks from PETA and Hotel Chocolat just in time for Easter.

The designers who refuse to work with fur include Stella McCartney, Vivienne Westwood, Christopher Raeburn, Paul Smith and Shrimps’ Hannah Weiland, among many others.

“The vegan chocolate bunnies are a small thank-you to the contemporary, on-trend designers who would never harm a hair on a real bunny’s head”, says PETA Director Mimi Bekhechi. “By taking a stand against fur, these designers are part of the growing movement towards compassionate fashion.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – has documented that animals on fur farms are confined to cramped, filthy cages before they’re drowned, beaten, strangled, electrocuted or even skinned alive for fur coats, collars and cuffs.

The use of fur among British designers has dropped – from 20 per cent for the autumn/winter 2015 season to 14 per cent this year – despite a major PR push from the fur industry. Recent studies show that a total of 95 per cent of the British public refuse to wear real fur, including celebrities such as Kate Winslet, Alexa Chung and Ellie Goulding.

For more information, please visit PETA.org.uk.