Fake It ’til You Make It: PETA Offers to Give Struggling Leather Museum a Boost
For Immediate Release:
15 December 2016
Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]
FAKE IT ‘TIL YOU MAKE IT: PETA OFFERS TO GIVE STRUGGLING LEATHER MUSEUM A BOOST
Museum Could Outlast Council Cuts With PETA-Funded Exhibit on Vegan Leather
Walsall – As the Walsall Leather Museum faces potential closure amidst impending council cuts, PETA sent a letter this morning offering to help offset its operating costs by sponsoring a vegan leather exhibit.
“Innovative vegan fabrics are ready to replace the cruelty of traditional leather production, which torments gentle cows and dumps toxic chemicals into the environment”, says PETA Director Elisa Allen. “PETA’s vegan leather exhibit would help the Walsall Leather Museum continue to explore the town’s past, while offering a glimpse into a kinder, more sustainable future.”
PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that many animals killed for leather endure castration, branding, tail-docking, and dehorning without painkillers before finally being skinned and dismembered alive. In addition, the leather industry is notorious for harming the environment, from the methane emissions produced by cattle to the toxic tannery chemicals that pollute nearby water supplies.
Recent innovations in plant-based fabrics include polyurethane, cork, waxed cotton, Piñatex (derived from pineapple leaves), and MuSkin (derived from mushroom caps).