Fat Face Wins PETA Proggy Award for ‘No More Down, For Ducks’ Sake’ Campaign

For Immediate Release:
10 November 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


Iconic Lifestyle Brand Ditches Down and Switches to Innovative Feather-Free Filler in Style

London – Iconic lifestyle brand Fat Face has won a prestigious Proggy Award from PETA for making the compassionate decision to remove down and all other feathers from its collections and for celebrating the move with its international “No More Down, For Ducks’ Sake” ad campaign. The Proggy Awards (“Proggy” is for “progress”) recognise animal-friendly achievements in commerce and culture.

Images are available here and here

After learning from PETA that sensitive birds are often live-plucked for their feathers, Fat Face has switched to using PrimaLoft® – an innovative, sustainable material that’s light, warm, and cruelty-free – in its collections. In a bold stand for animals, the brand announced the move with eye-catching window displays in every single one of its 226 stores around the world, released this video, and hung special “No More Duck Down” swing tags on its winter coats and jackets.

“Every day, PETA hears from shoppers who oppose cruelty to animals and want to support retailers that share their values,” says PETA Director of Corporate Projects Yvonne Taylor. “We applaud Fat Face for ditching down and switching to an innovative feather-free filler in style.”

As exposed by PETA – whose motto reads, in part, that “animals are not ours to wear” – birds used in the down industry are often pinned to the ground by workers who violently yank fistfuls of feathers from their delicate skin. Sometimes, they’re left with gaping wounds – which workers then sew closed without administering any pain relief. Down is also linked to the cruel foie gras industry, as many producers of foie gras boost their profits by selling the feathers of birds on their farms.

For more information, please visit PETA.org.uk.