First-Ever Anti-Speciesism Ads Land at UK Airports

First-Ever Anti-Speciesism Ads Land at UK Airports

RZA and PETA Ask Passengers to Take Onboard the Message ‘We Are All the Same in All the Ways That Matter’

London – Thousands of UK travellers are set to receive a social justice message from Wu-Tang Clan’s RZA, who stars in a PETA campaign now playing on televisions at Heathrow, Gatwick, and Manchester airports. The ad is also running at 72 major airports in the US and Canada.

In it, RZA challenges speciesism – the belief that, despite their extraordinary talents and abilities, all other animal species are inferior to humans. As American author Alice Walker wrote, “The animals of the world exist for their own reasons. They were not made for humans any more than black people were made for whites, or women for men.”

“It doesn’t matter if we have fur or feathers or fins,” says RZA as his face appears to morph into images of different men, women, and other animals, from bears to birds and beyond. “We all have thoughts and feelings. … Our task must be to break free from prejudice and to see ourselves in everyone else.”

Speciesism is used to justify caging highly social primates alone in steel laboratory cages; killing billions of cows, chickens, pigs, and others for food; mutilating sheep for their wool; and whipping tigers into performing tricks. PETA encourages everyone to combat this systematic oppression by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of animals.

PETA’s motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.” For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]