Frasers Group Annual Meeting to Have an Unexpected Guest … US!

Frasers Group Annual Meeting to Have an Unexpected Guest … US!

As a Shareholder, the Group Will Call For a Company-Wide Fur Ban – Reinstating and Enforcing House of Fraser’s No-Fur Policy Across Frasers Group Brands

London – “Since fur is clearly incompatible with the central facets of your elevation strategy, when will the board adopt a responsible and business-savvy no-fur policy across Frasers Group?” That’s the question a PETA US representative will ask executives at Frasers Group’s in-person annual meeting today. The action comes after House of Fraser began selling fur again in 2019 – despite supposedly enacting a no-fur policy in 2017. Frasers Group also sells fur in its Cruise and Flannels stores.

Today, PETA and other animal protection groups will also hold a protest outside House of Fraser’s Oxford Street store, where activists will brandish “No Fur” signs and wear animal costumes.

“It’s incomprehensible that Frasers Group still sells fur even as the rest of the fashion industry and today’s kind public denounce it,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA is calling on the company to do the right thing and shun the trade, in which animals are bludgeoned and skinned alive for coats, collars, and cuffs.”

PETA’s fur trade exposés – including of a supplier to Saga Furs, whose fur products have been sold at House of Fraser – reveal a worker bashing rabbits with a metal pipe, as well as electrocuting chinchillas and breaking their necks. Some animals were still alive and twitching when a worker decapitated them, tossing their heads into baskets full of other heads – while other rabbits couldn’t help but see. Animals were kept in dirty wire cages. Minks and sables paced incessantly – a sign of anguish – and a fox cowered in fear.

In addition to noting that hundreds of top fashion designers and retailers – including Canada Goose, Moose Knuckles, Saint Laurent, Selfridges Group, and Valentino this year alone – have banned fur, PETA points out that COVID-19 spread rapidly across fur farms in North America and Europe. When it comes to the public health risk, these filthy facilities are no different from the live-animal market where the novel coronavirus is believed to have originated.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]