Frasers Group Confirms Angora Ban at Annual Meeting

London – At Frasers Group’s annual meeting today, shareholder PETA US received confirmation that the company is extending the no-fur policy it announced at last year’s meeting to also ban the sale of angora – rabbit fur – which is often torn from fully conscious rabbits. Almost 17,000 PETA supporters had contacted the company to call for a ban on angora.

“Every angora garment represents the pain and fear of gentle rabbits who were plucked alive while fully conscious,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA is calling on other retailers to follow Frasers Group’s compassionate lead and ban angora now.”

As revealed in a PETA exposé, rabbits used for angora are kept in cramped, filthy cages surrounded by their own waste. They’re routinely stretched across boards before their fur is torn out as they scream, helplessly, in pain. Others are tied up before their fur is cut or shorn, and their delicate skin is cut open by the sharp tools as they struggle desperately to escape. They typically endure this agony every three months.

Frasers Group joins over 425 designers and retailers that have banned angora from their collections and platforms, including Calvin Klein, HUGO BOSS, Valentino, Stella McCartney, Selfridges, and FARFETCH. Fashion group Kering – owner of Gucci and Saint Laurent – extended its no-fur policy to include angora and rabbit felt earlier this year.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookX (formerly Twitter)TikTok, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]