Fur Dead and Gone at London Fashion Week: 94 Per Cent of Designers Fur-Free
For Immediate Release:
15 February 2018
Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]
FUR DEAD AND GONE AT LONDON FASHION WEEK: 94 PER CENT OF DESIGNERS FUR-FREE
PETA Research Reveals Majority of Designers – Including Burberry – Won’t Be Showing Fur
London – A PETA poll of every single designer with a show or presentation at London Fashion Week has determined that 94 per cent – including Burberry and Mulberry – won’t be using fur in their autumn/winter 2018 collections.
“This research proves that compassion is in fashion – and it’s a value that’s here to stay,” says PETA Director Elisa Allen. “The fur industry is headed for the history books, as modern designers are saying no to pelts and yes to beautiful and innovative vegan fabrics.”
PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that fur farming has been banned in the UK for nearly two decades because of the inherent cruelty. On fur farms in Europe, China, and elsewhere, animals are confined to tiny wire cages, denied the opportunity to do anything that’s natural or important to them, and killed by electrocution, neck-breaking, or drowning. In North America, animals are also caught in the wild in steel-jaw traps and left to languish – sometimes for days – before succumbing to hunger, thirst, disease, or attacks by predators or being bludgeoned to death by returning trappers.
The group’s findings come in the wake of announcements by Gucci and Michael Kors that they’ll no longer use fur.
For more information, please visit PETA.org.uk.