Fur Falls Further From Favour at London Fashion Week: 86% of Designers Fur-Free

For Immediate Release:

2 March 2016

Contact:

Sascha Camilli +44 (0) 20 7837 6327, ext 235; [email protected]

FUR FALLS FURTHER FROM FAVOUR AT LONDON FASHION WEEK: 86% OF DESIGNERS FUR-FREE

PETA Research Shows Use of Fur Dropping Despite Fur Industry Push

London – A PETA poll of every single designer featured during London Fashion Week has determined that 86 per cent of designers did not use fur in their 2016 autumn/winter collections.

The use of fur among British designers has dropped despite a major PR push from the fur industry. In advance of London Fashion Week, fur industry head Mark Oaten commented, “I’ll be disappointed if we don’t see fur on at least 80% of the catwalks” –an estimation that was clearly far off the mark.

“PETA’s latest research proves that today’s fashion designers won’t stoop low enough to buy into the fur industry’s failing attempts to keep fur relevant”, says PETA Director Mimi Bekhechi. “Modern designers simply want nothing to do with an industry that cages, electrocutes and skins animals alive.”

As documented by PETA – whose motto reads, in part, that “animals are not ours to wear” – animals on fur farms are confined to cramped, filthy cages before they’re drowned, beaten, strangled, electrocuted and even skinned alive for fur coats, collars and cuffs. Cruelty-free clothing and accessories are widely available from a variety of designers, including Stella McCartney, Vivienne Westwood, Vika Gazinskaya, Shrimps, Christopher Ræburn, Felder Felder and many more.

For more information, please visit PETA.org.uk.

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