Global Brands Group Bans Fur After Talks With PETA US

For Immediate Release:

18 February 2020


Sascha Camilli +44 (0) 20 7923 6244; [email protected]


Company Drops Items Made From Skin of Tormented Animals

London – Following discussions with PETA US, Hong Kong–based Global Brands Group has committed to a ban on fur in its own luxury brand Aquatalia, and will no longer use fur in any products for brands it licenses, such as Calvin Klein and AllSaints.

“PETA applauds Global Brands Group for its compassionate and business-savvy decision to ban fur, which shows that the future of fashion is vegan,” says PETA Director Elisa Allen. “PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs.”

As revealed in PETA’s video exposé, animals on fur farms in China – the world’s largest fur exporter – spend their entire lives confined to filthy wire cages that are so cramped they can take only a few steps in any direction. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. Animals are sometimes still alive and struggling when workers hang them up by their legs or tails to skin them.

Global Brands Group previously banned angora wool and ostrich skin and feathers after talks with PETA US. It now joins hundreds of top designers and retailers – including Burberry, Gucci, Versace, and Michael Kors – in banning fur.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit