Grace Neutral X PETA: Tattoo Artist Designs New ‘Fur Free’ Enamel Pin

For Immediate Release:

10 February 2020


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]

Collab Rallies Fashion Lovers to Take a Stand Against Cruel Fur Trade

London – To encourage people to steer clear of fur in 2020, TV presenter, model, and renowned hand-poke tattoo artist Grace Neutral has joined forces with PETA to design an exclusive new anti-fur pin, available for purchase here for a limited time only.

The black, lilac, and chrome badge comes in Neutral’s signature mandala-shaped tattoo design and features the words “Fur Free PETA”.

The images are also available here and here.

“This pin is an easy way for everyone to let their anti-fur flag fly,” says Neutral.

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that animals on fur farms spend their lives in filthy, cramped wire cages before they’re electrocuted, strangled, bludgeoned to death, or even skinned alive. Animals caught in nature in steel-jaw traps can languish for days – facing blood loss, dehydration, and attacks by predators – before being killed. Investigations have repeatedly shown that cruelty is inherent in the fur trade, including in countries where the industry claims the animals are treated “humanely“.

Numerous top designers and fashion houses, including Chanel, Armani, Versace, Gucci, Burberry, Vivienne Westwood, and Stella McCartney, have banned fur, as have Amsterdam, Helsinki, Melbourne, Oslo, and Perth fashion weeks. In recent years, the Netherlands – which used to be the world’s fourth-biggest fur producer – passed a

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