Gucci, Faustine Steinmetz, and Yoox Net-a-Porter Among Winners of PETA Fashion Awards 2017

For Immediate Release:
10 November 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


Group Commends the Luxury Labels, Young Designers, and Independent Brands That Have Made Big Statements for Animals This Year

London – As consumers continue to demand ethical clothing and accessories for which animals weren’t beaten, slaughtered, or skinned – as well as materials that are kinder to the environment – the fashion industry is taking note. The PETA Fashion Awards celebrate the luxury labels, young designers, and independent brands that have made big statements for animals this year.

Gucci has taken the Biggest Fashion Moment award for its monumental decision to drop fur – after more than 20 years of PETA protests. Faustine Steinmetz was named Designer to Watch for defining her brand’s animal- and eco-friendly credentials by shunning fur, leather, and exotic skins, while YOOX NET-A-PORTER Group was awarded Most Progressive Luxury Retailer for announcing that it’ll introduce a ban on fur and angora across all its platforms.

“It’s never been more stylish to dress with a conscience,” says PETA Director Elisa Allen. “Today’s designers are embracing ethical and eco-friendly materials because the future of fashion clearly lies in compassionate clothing.”

Other winners include Zayn Malik’s Versus Versace collection, which took the Collaboration Award for its vegan “eco-leather” statement pieces; Tiziano Guardini, who received the Couture Award for his pioneering use of natural and recycled vegan fabrics; Vegea, which won the Innovation Award for its wine leather; and H&M, which snagged the Red Carpet Dress Award for its custom dress – made with BIONIC®, an innovative recycled polyester – worn by Rooney Mara to the Vanity Fair Oscars party.

The remainder of the awards go to Matt & Nat for Best Vegan Accessories, Jakke for Best Faux-Fur Brand, PUFFA for Best Down-Free Coats, CROP for Best Wool-Free Brand, Veganized World for Best Vegan Slogan T-Shirts, and Stella McCartney’s Elyse for Best Vegan Shoes.

For more information on each category and to see all the winners, please visit